The Latest from TDA: News, Blog Posts, Events

• 
  Content Happy Hour: Teeing Up Championship Content - Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and saw 60 percent of traffic come from smartphones and tablets. [...]
• 
  Content Happy Hour: Tips for Winning the Marketing Trifecta - Join us as we toast winners of the marketing trifecta: organizations that master social media, mobile outreach, and content marketing. This edition of our weekly racing form for marketers starts with a look at the winning odds for combining these tactics – and then moves on to tips for spreading social media bets. You’ll also [...]
• 
  Three Things That Will Sink Your E-book - Savvy marketers know finely crafted e-books are highly effective tools for promoting products and services. Yet three common mistakes often ensure that e-books end up collecting digital dust. It’s a pity, because these design-rich, information-stuffed pieces pack an impressive descriptive punch while explaining the benefits and details of products and services. When done right, e-books [...]
• 
  Content Happy Hour: Ducking Asteroids and Marketing Near-Misses - Raise your glass to avoiding marketing near-misses and a happy planetary close call. Earth will just miss getting pummeled by Asteroid 1998 QE2 this Friday afternoon, while we’ve scoured the content marketing galaxy for items about hitting target audiences. In this week’s edition of our digest, you’ll find news about enticing C-level executives, why online [...]

Older Entries »