- Content Happy Hour: How to thin spend and influence people - It’s tricky—and costly—to navigate a world filled with ROI rabbit holes, oodles of influencers, and an ever-growing need for fresh content. This week’s digest explores how you can save money by hiring a content curator to repurpose existing assets, four key ROI questions every marketer should ask, and how to quickly plug into the networks […]
- More tips for making the right decisions - So many decisions, so little time. What’s a marketer to do? This week’s digest looks at tools, data, and strategies that can help you make the right choices. You’ll learn about Twitter’s new dashboard, see how the best marketers combine art and science, discover a useful YouTube trick, and find out about the perils of […]
- More ways to excel at demanding marketing jobs - Feel like a jack-of-all-trades? No wonder. Effective content marketers must excel at a variety of tasks in numerous settings—and on multiple platforms. This week’s digest looks at recent developments that can make you more effective. You’ll discover which brands publish the most influential content on LinkedIn, find out what prevents content from going viral, view […]
- Four Tips to Accelerate Sales Through the B2B Content Funnel - As a B2B marketer in today’s world, you’re on the hook to make your content sell. You can find four ways to get the job done in my recent MarketingProfs opinion piece. Take a look at “Four Tips to Accelerate Sales Through the B2B Content Funnel” and see what works for some of the world’s […]
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