Pull up a chair and let us serve you some of the top content marketing headlines of the week.
New Data Reveals Sudden Explosion of Tablet and E-Reader Usage
By Corey Eridon at HubSpot.com
Tablet and e-reader ownership has doubled since the 2011 holidays, with growth fueled by the introduction of the modestly priced Kindle Fire and continued strong sales of the Apple iPad. This story examines why B2B executives use these tablets more for researching purchase decisions than B2C executives.
Engage: Apple’s New Tools for Interactive Books on iPad
By Tim Carmody at Wired
Apple releases two news tools that may change content marketing: the iBook 2 and iBook Author. These free tools effectively lower the entry barrier for producing and publishing rich, interactive e-books.
The Small Business Social Media Cheat Sheet
By Ethan Bloch at Flowtown.com
Consider sending this handy reference guide to anyone just getting started with social media. The infographic summarizes these platforms: Twitter, Facebook, YouTube, Google+, Tumbler, and Digg. Step-by-step instructions help neophytes (and remind others) how to get started with each network. We’re left wondering why they left out LinkedIn, a very popular B2B professional network.
SEO vs. SMO: Why Google May Favor Social Media Optimization
By Prescott Shibles at eMediaVitals.com
Gaming search results is getting harder. Google doesn’t like low-quality content, either-and appears to be jettisoning traditional search engine optimization (SEO) in favor of social media optimization (SMO). Find out why new Google search initiatives are redefining the winners and losers in content.