The weekend’s here! Punch out and pull up a chair—we’ve got this week’s top content marketing headlines on tap.
How to Best Optimize Your Mobile Site for SEO
By Bryson Meunier via Search Engine Land
Companies with mobile websites get 80 percent more traffic, which illustrates the importance of mobile-friendly online content. Meunier provides a five-step guide for optimizing your site for mobile devices, and reformatting content tops the list.
8 Stats That Prove You Need a Mobile Content Plan
One in four web searches come from mobile devices, yet only 10 percent of sites are smartphone-friendly. One possible reason: marketers must frequently convince their organizations of the value of mobile-accessible content. These eight power statistics may help you make your case.
New LinkedIn ‘Follow’ Button Ideal for B2B Content Marketers
By Michael Bay via Content Marketing Institute
The conventional wisdom says that LinkedIn may be better than Facebook as a B2B social media platform. But Facebook certainly knows a thing or two about engagement. As Bay writes, LinkedIn’s new “Follow Company” button allows organizations to connect with audiences similar to the way Facebook allows consumers to engage with each other.