March Madness is in full swing, and the weekend buzzer is about to sound off. Sit back and get ready to see which content marketing headlines this week were slam-dunks for our recap.
Google Gives Search a Refresh
By Amir Efrati at The Wall Street Journal
According to The Wall Street Journal, Google is preparing to improve its search results with what the Internet behemoth is calling “semantic searches.” In plain English: search results will become more accurate and relevant to search terms. How? Apparently Google has come up with technology that better understands the actual meanings of words. This development could go a long way in helping marketeers purge jargon and meaningless terms from their vocabularies.
Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue
By David Kirkpatric of Marketing Sherpa
Marketing automation firm Distribion reported a 40 percent revenue boost by implementing a new content marketing strategy—which included tactics such as a blog on best practices, strategic partnerships, and a multi-platform, content-sharing social campaign.
Two Years Into Tablet Editions, Conde Nast Begins Regular Readership Reports
By Nat Ives of Ad Age
As demand for tablet-friendly content grows, magazine publisher Conde Nast is naturally upping tablet magazine production. And like a savvy publisher, the firm is developing metrics advertisers can use to measure reader interactions. This development should be considered a best practice for content producers in any marketing discipline.
How to Use Pinterest without Breaking the Law
By Steve Eder of The Wall Street Journal
Pinterest is one of the fastest growing Web sites in history, and the image-based social channel has numerous B2C branding organizations excited about the possibilities. But there are potential Napster-like copyright concerns about using this new platform. Eder states that the best way to stay out of copyright hot water on Pinterest is to post only content you’ve created. However, Pinterest may add a permissions button, which may save the company from hordes of lawyers.
How To Use SlideShare for Your Content Marketing [10 Tips]
By Jorgen Sundberg via Business 2 Community
SlideShare is an innovative new way to share slidedecks with over 60 million people each month. Sundberg outlines 10 tips for marketers to take advantage of SlideShare’s platform—including using existing sales and marketing presentations.