The weekend’s almost here! Punch out and pull up a chair—we’ve got this week’s top content marketing headlines on tap.
Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
By Corey Eridon at HubSpot
Facebook is currently testing a new set of advertising tools that are not yet publicly available. The new Ad Manager suite lets marketers target customers based on comments, check-ins, apps used, and more. When released, these tools may help marketers better engage audiences with quantifiable metrics about specific Facebook activities.
3 Rules for Creating Effective Infographics
Content Marketing Institute
Like other pieces of marketing collateral, infographics must follow a few essential content creation rules to be effective. Marketers need to understand three best infographic practices to get their messages across: tell a story, communicate complex data simply, and facilitate social sharing.
Klout Unveils Brand Pages
By Brian Anthony Hernandez at Mashable
This week, social influence analytics provider Klout unveiled a new way for companies to identify and support top customer-brand advocates. Called Brand Squads, these brand pages are currently being tested by hyperactivity merchant Red Bull. With LinkedIn, Facebook, and Google+ all touting brand-boosting measures, it looks like Klout is making a play for more corporate mindshare.
It’s a Small World After All: The Top Global Web Trends
By Brian Solis at Social Media Today
Which search engines and social media platforms prevail among international audiences—and how many people actually use them? This insightful article provides in-depth and country-specific information, including a look at the top markets for social engagement.
Rebooting Twitter’s Analytics
By Jon VanZile at BtoB Online
Many marketers use tools such as bit.ly or ow.ly to track shared content on Twitter. However, content providers should be aware of the potential for underrepresentation of social traffic in analytics tools, because link shortening can misrepresent Twitter traffic sources as direct traffic from other sources, such as Google.