Looking to improve the ways you can deliver the right content at the right time? Take a look at my recent guest article for the Content Marketing Institute: 3 Key Concepts to Master for Effective B2B Content. You’ll learn when to provide specific kinds of content to get the most out of leads—and how to use audience feedback to make your messages more compelling. I think you’ll find this article useful for your work, and I invite you to send me your thoughts about the piece.