As a B2B marketer in today’s world, you’re on the hook to make your content sell. You can find four ways to get the job done in my recent MarketingProfs opinion piece. Take a look at “Four Tips to Accelerate Sales Through the B2B Content Funnel” and see what works for some of the world’s biggest and most demanding technology brands—and why these organizations make sure that content matters throughout the B2B buyer’s journey.

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