Vice President of Strategy and Programs
As the vice president of strategy and programs, Nicole Sommerfeld oversees the account development team at TDA and leads the effort to build upon and expand TDA client relationships and programs, while helping TDA’s clients adopt best practices and optimize marketing programs. Before being named vice president at TDA, Sommerfeld was the director of account development focused on supporting IBM, SAP, and Dell engagements. Sommerfeld brings 15 years of experience in marketing, product management, and corporate development with leading Internet and telecommunications companies. Her marketing expertise includes both traditional and online media. Prior to joining TDA, Sommerfeld led the marketing team for Concentric and the online SMB services of XO Communications. She also brings international experience to TDA, having spent seven years in New Zealand working for CLEAR Communications. Sommerfeld has a B.A. in communications from the University of Oregon and a postgraduate degree in marketing from the University of Auckland, New Zealand.