Paul Gustafson
President

Paul Gustafson brings over 20 years of Silicon Valley experience to TDA, where he acts as the agency’s general manager and principal business strategist. Before being named president of TDA Group, Gustafson was the firm’s vice president of client services and business development. Prior to joining TDA, Gustafson was founder and president of Market Pioneering, a high-tech strategic marketing and consulting firm. Gustafson’s background includes executive leadership posts at industry leaders such as Xerox and Adobe Systems, as well as innovative start-ups such as Teknowledge, ViewCentral (now RainMaker), and General Magic. Gustafson holds a B.S. in engineering operations/journalism from Iowa State University.

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