TDA Group is led by a management team with extensive high-tech marketing and communications experience. Unmatched by any other agency or custom publishing house, the TDA leadership brings perspective, knowledge, and foresight to every client engagement.
Paul Gustafson, President
Debra McDonald, Vice President and Editorial Director
Throughout her 25+ years in the publishing and enterprise media industry, McDonald has been at the heart of editorial teams that won numerous prestigious industry accolades for business-to-business and technology journalism, including two National Magazine Awards, two Jesse H. Neal National Business Journalism Awards, and two Editorial Excellence Awards from FOLIO: magazine. She graduated magna cum laude with an A.B. in Classics from Wilson College and is a member of the Phi Beta Kappa honor society.
Paul Carlstrom, Vice President of Content Services
His professional background also includes substantial experience in corporate communications, start-up management, agency public relations, and journalism. Carlstrom holds a B.A. in history and political science from the University of California, Santa Barbara.
David Chan, Creative Director
Chan has earned numerous client and industry accolades for his work representing Brocade, IBM, Intel, Dell, Microsoft, Symantec, and Nokia. His design for Dell Power Solutions Magazine recently earned the 2012 Ozzie Award for Best Cover.
Nicole Sommerfeld, Vice President, Strategy and Programs
Sommerfeld brings 15 years of experience in marketing, product management, and corporate development with leading Internet and telecommunications companies. Her marketing expertise includes both traditional and online media. Prior to joining TDA, Sommerfeld led the marketing team for Concentric and the online SMB services of XO Communications. She also brings international experience to TDA, having spent seven years in New Zealand working for CLEAR Communications. Sommerfeld has a B.A. in communications from the University of Oregon and a postgraduate degree in marketing from the University of Auckland, New Zealand.