How IBM Storage maximizes B2B engagement with interactivity

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products compelling. It’s certainly what the marketers at the IBM Storage group were thinking about as they made plans for an interactive marketing

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Planning your next video? Be prepared to answer these 6 questions

You know customers and prospects expect to see video when they evaluate new products, learn about services, and work through support issues. But first, you’ve got to create something that will engage these audiences. And that takes planning.

As you pull together your plan, answering a

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An end-of-summer checklist for tech marketers

Summer vacation is over. The kids are going back to school, and you’re heading back to work. Now it’s time for a “back-to” inventory to ensure everyone has what they need to succeed. The kids may get by with pencils, pens, and a new backpack.

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4 ways to fail at growth marketing

You’ve been working hard to create the next big thing—and your company is poised to go big. But to reach these lofty goals, you need engaging content to help generate new leads fast. That’s why it’s imperative you resist the temptation to succumb to the

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