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C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

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Why you need a content audit to make this year successful

The pace of change in today’s business world can be breathtaking. Technology advancements and new market requirements are continually emerging. What worked well last year may not serve your interests this year. That’s why many companies regularly audit their IT applications to see if they’re

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The new reality is virtual: Creating an immersive B2B marketing experience with VR

Virtual reality and B2B marketing are about to collide, and the ensuing explosion is set to speed up sales cycles through new, immersive experiences. The tools and platforms have been around for a while, but virtual reality is moving beyond gaming and entertainment and being

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TDA Group and VMware: How to Market to CIOs, and Win Awards Too!

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence from FOLIO: Magazine. For the full version, click here.

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