TDA Group and VMware: How to Market to CIOs, and Win Awards Too!

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence from FOLIO: Magazine. For the full version, click here.

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Dell Mobility calls on TDA for campaign best practices

When Dell Mobility tapped TDA for help with a product campaign, the organization knew exactly what it wanted: consistency across content assets. But it needed help to execute effectively.

By taking an integrated approach to content creation, TDA was able to create a cohesive story about

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What makes a smart paper ‘smart’?

You have to get up pretty early to outsmart the competition with content these days. And that often means finding clever ways to deliver your message on smartphones and tablets, as well as the venerable laptop. The challenge for marketers is to connect with customers

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Is the white paper dead?

Just a few years ago, high-tech companies were producing scores of white papers—long documents that could establish thought leadership on a particular topic, suggest best practices for a certain process, or provide in-depth technical information about a unique solution or service. Often stretching from 10

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