TDA and IBM: Creating a successful rebranding campaign

TDA and IBM: Creating a successful rebranding campaign

Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process.

In the IT industry, brand loyalty tends to be a cumulative process that occurs over months

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Ingredients of a successful rebranding campaign for IBM

Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process.

In the IT industry, brand loyalty tends to be a cumulative process that occurs over months and years of relationship-building. But there are

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Turning B2B content marketing into a game

Your customers and prospects are barraged with calls, emails, social media posts, and other attempts to connect all day long. How will your content marketing assets attract their attention and keep it long enough to get your message across? Sometimes it takes more than a

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The anatomy of an effective marketing video

When it comes to showing prospects how your product works, how it solves their problems, and how it is used by others, video is one of the most effective mediums you can use. When properly produced, video can engage and educate customers, drive conversions, and

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