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The creative brief: Your map to a successful content journey

Setting off on an adventure without plans or a map can be thrilling. You can let the wind take you where it will. Unfortunately, using that approach for a content marketing project can lead to disaster. Establishing your goals and sharing key information with the

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What is a smart paper?

Demand for traditional content marketing assets continues to fade. In the place of custom print publications and standard PDFs, companies are moving toward shorter, more visually oriented digital assets. At TDA Group, our clients are increasingly requesting blog articles as well as video, eye-catching infographics,

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Account-based marketing: Is it all hype?

The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world

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