Not to put you on the spot, but what’s really so important about your company? If you hesitate—or if answers vary throughout your organization—then it’s probably time to start highlighting what success means in your messaging. A solid messaging guide that highlights everybody’s potential success
Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because
You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.
Whatever type of asset
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Whether you work for an IBM team, an IBM Business Partner, or another business, Think presents tremendous opportunities to network and advance sales. But you