IBM Think 2018 is coming. Here are 4 ways you could use fresh content for the event.

IBM Think 2018 is almost here. Do you have all the content you’ll need to support your team’s efforts before, during, and after the event?

If you haven’t heard, IBM has combined all of its major conferences—including InterConnect, World of Watson, and Edge—and created Think, a

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6 must-have tech marketing essentials to check off your end-of-year list

Yes, 2017 is quickly drawing to a close. You might have plans to take a short vacation before the new year. But before you close up shop, take stock of your content marketing programs. Do you have all the resources you need to support the

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7 great ways to screw up your executive communications program

Need to add a little extra “oomph” to your content marketing? Incorporating an executive voice can make your assets more compelling and persuasive. But while you may garner more interest this way, there are a number of routes toward making your executive communications program go

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Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey that message without deviation.

But what if you need

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