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Who’s minding the social desk?

Feeling a little parched? Explaining the need to establish a dedicated social desk can make a content marketer thirsty. They have to deal with more feeds, interaction, curation, and metrics that must be integrated into the marketing mix – and handled by people who understand

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Are you a marketing mastodon?

Pity the poor, extinct mastodon. It just couldn’t make the cut during the transition from the Pleistocene to the Holocene epochs. Or, maybe poor you. Like any life form, marketers are vulnerable to changes in their environments. Our weekly roundup of content marketing news looks

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Connect with the prospect exec

Quick – which social platform are busy executives most likely to use? You’ll find out in this edition of our weekly content marketing news digest. You’ll also read why some marketers struggle with the dynamics of the sales funnel, and some reasons for the decline

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Supporting stats for bigger budgets and more marketing Easter eggs

Search no further for the latest in content marketing news. This week’s Content Happy Hour is full of Easter egg-like news goodies that include digital marketing spending trends, newly released LinkedIn search capabilities, the latest in mobile behavior metrics, and more. So before you head

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