Making your message magnetic

How do you craft and deliver messages that compel prospects to move down the sales funnel? In this week’s news digest, we examine the elements of magnetic content that harness the marketing laws of attraction. Go beyond the points of the compass to outer space

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Ancient timing advice for future content effectiveness

Applying this ancient bit of wisdom can help your company get noticed: “Right timing is in all things the most important factor.” So join us as we open an amphora to toast recent news about timing and its positive effect on content. Sure, we may have

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Make short work out of long days

Never mind what the almanac says about today—June 21—being the longest day of the year. For content marketers, just about every day is long. This week’s news digest illuminates ways to get more results with less effort and expense. Read up on these solstice tips

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Tips for winning the marketing trifecta

Join us as we toast winners of the marketing trifecta: organizations that master social media, mobile outreach, and content marketing. This edition of our weekly racing form for marketers starts with a look at the winning odds for combining these tactics – and then moves

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