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Content Happy Hour: In like a lion, out like another lion?

March may come in like a lion and leave like a lamb, but developments in content marketing are more akin to a perennial, roaring gale. This week, we look at big data terminology for marketers, YouTube’s heady growth, and why writing skills are critical not

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Content Happy Hour: Long-term marketing romance or heartbreak?

Today is the day after Valentine’s Day, and many of us are reflecting on those we love, those who broke our hearts, or both. A quick poll taken this morning shows that TDA staffers overwhelmingly did their best to make Valentine’s Day thoughtful and romantic.

For

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Content Happy Hour: Pouring more leads into the sales funnel

Quench your thirst for examples of effective lead-generation tactics with this week’s edition of the TDA Content Happy Hour. Our marketing news digest looks at best practices at the top of the funnel, which may help you concoct the right blend of social, mobile, and

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