Content Happy Hour: Later ain’t greater

Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.

You’ll learn reasons why you should focus efforts on influencers,

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Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of

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Content Happy Hour: Multiple attractions deliver more thrills

Relying on a single content format is like running an amusement park with only one ride. This week’s digest is full of ideas for tactics you may have overlooked—and may compel prospects to line up and learn more about the fun they’ll have with your

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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