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4 ways to become more persuasive

Short of hitting prospects over the head, how do you make your organization more persuasive? You can start by reading this week’s edition of our marketing news digest, which looks at delivering the hooks that connect with target audiences. In a nice way, of course.

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Accelerating the customer journey

How can you create a strong flow of content that accelerates the customer journey and produces more sales-ready leads? This week’s digest points you in the right direction. You’ll learn why you should consider alternatives to the PDF for content delivery, how to prepare a

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Top tips for audience appeal

More is always better when it comes to numbers of engaged audience members. Read this week’s news digest to get the latest developments in attracting the influential people your revenue goals depend on. See which search engine ranking factors are most important and find tips

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Find big opportunities in the week’s top stories

Advantages await marketers who follow the latest content marketing news developments. In this edition of our weekly digest, you’ll discover why you should spend more on visual assets, focus on creating mobile content, and carefully craft your email subject lines. You’ll also learn why content

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