6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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Content Happy Hour: Does your look and feel have audience appeal?

Great presentation leads to interest, investigation, and consumption. Just ask any reputable restaurateur or designer of haute couture. Or you can skip the bother and read this week’s news roundup for content packaging best practices that can help build and retain audiences.

You’ll find social media

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Content Happy Hour: Spotting critical 2016 marketing trends

Peek at a few developments likely to affect your work in 2016. Our ever-vigilant eyes have spotted some select and significant trends almost certain to make your content more visible and compelling—and quite possibly increase your slice of the budgetary pie. Find out why content

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