Sidestepping slippery situations

When you’ve got all the right moves, you can handle tricky situations with aplomb. This week’s digest looks at ways for marketers to negotiate difficult situations with grace. See 11 content mishaps to avoid, and learn how a simple step can prevent awkward tweets. You’ll

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Eyes wide open for opportunity

How about a Friday pick-me-up that confirms the power of your content marketing programs? This week’s brisk news digest explores the successful blend of tactics that are energizing a mattress brand’s marketing efforts and boosting LinkedIn’s fortunes. Learn four ways to invigorate those tired listicles

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Cracking everyday marketing puzzles

This Friday’s content marketing news digest features articles that demystify routine marketing activities—so you can accomplish more when next Monday rolls around. Discover tips for ensuring audience trust by getting your message across accurately, quickly, and intelligently. Then find more news to celebrate at the

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Feeding audience appetites

Just what do audiences crave? This week’s digest explores how marketers can modify their menus to meet changing media consumption habits. Read about mobile’s huge impact on everything from newspapers to search, and find out why Google’s “mobile-friendly” update may make some content hard to

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