Making content soar

Is your content living up to its potential and taking flight? This week’s news digest looks at a few ways to make it more compelling and accessible. You’ll learn how the new Facebook article delivery app is helping marketers speed mobile content delivery, and then

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6 ways to get salespeople to expand the case study pipeline

Customer testimonials typically shorten sales cycles. Then why can it be so difficult to get salespeople to help generate case study leads? Just like the sales process itself, customer reference programs need a pipeline—and our experience shows that only 1 out of every 10 case

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Making appearances matter

Get ready to gussy up what you do and make the right impression, thanks to tips in this week’s content marketing digest. You’ll read why dressing up for that big presentation helps audiences appreciate your content more, and why professionalism is critical for mastering the

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Tips for growing influence

Before you sign off for the long weekend, take a peek at news that examines widening your influence in the weeks ahead. Our news digest may help you do a better job of attracting B2B buyers. Understand the importance of Google expanding search functionality to

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