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Avoiding writer roulette—and the consequences of hiring bad writers

“Writer roulette” is never fun. If you play, you’ll lose.

If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an

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Cloud providers must fly past 3 challenges to accelerate revenue growth

If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where

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Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

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Top 5 TDA blog posts of 2016—and what they signify for 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers over the last 12 months. But this annual exercise is more than a look in the rearview mirror. It frequently provides a

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