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March Marketing Madness: 4 trends to watch

Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends

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5 reasons to choose smart papers over PDF documents

Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may

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The 4 TDA blog posts that really hit home in 2015

Which TDA blog posts were most popular with B2B content marketers last year? You chose customer case study best practices—along with a guide for tackling a sensitive subject most content marketers must address throughout their careers. Read on for lessons and humor from last year

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Do you understand the anatomy of B2B social content?

Check out our infographic to see how the most effective B2B social content marketing strategy is rooted in thought leadership.

Captivating content is catchy. Pithy, thought-provoking teasers can spread your point of view like wildfire—returning valuable feedback and leads from tweets, teasers, and posts that take

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