TDA and Dell: Using infographics and video to convey complex concepts

TDA and Dell: Using infographics and video to convey complex concepts

How can you help a nontechnical audience understand a complex concept like network security? A team from Dell wanted to reach small business owners and explain to them why they simply can’t afford to ignore

[...]

TDA and IBM: Turning B2B content marketing into a game

TDA and IBM: Turning B2B content marketing into a game

Your customers and prospects are barraged with calls, emails, social media posts, and other attempts to connect all day long. How will your content marketing assets attract their attention and keep it long enough to get

[...]

TDA and IBM: Conducting a choir of individual voices

TDA and IBM: Conducting a choir of individual voices

Many organizations strive to maintain a single, consistent style and voice across content marketing projects. Achieving that goal can be challenging: marketing teams often must integrate a variety of ideas, create a unified message, and then convey

[...]

TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

TDA and VMware: Delivering a continuous stream of CIO content through a global microsite

Who do you really want to reach? Defining your audience is a critical first step in developing content. The assets you create for tech executives, for example, will likely be very different

[...]

Sign up for innovative marketing insights from TDA