The cloud is changing B2B marketing

My friend, colleague, and client, Carl Naessans from Telstra, posted a startling blog article about the changing landscape of enterprise sales. In this post, he mentions a recent Forrester study that predicts our economy will employ about a million fewer B2B salespeople in 2020 than

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Content Happy Hour: Looks matter

Your mother was wrong: looks do matter. Integrating compelling visuals into your content marketing can help attract prospects and keep them engaged. In this week’s digest, read about how the Economist is boosting its investment in digital media, including more graphically oriented platforms. Learn which

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Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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Content Happy Hour: Later ain’t greater

Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.

You’ll learn reasons why you should focus efforts on influencers,

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