6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

[...]

5 reasons to hand off your executive communications

If you’re like most executives, you have long, hectic days. You might spend more than two hours each day in meetings, and about the same amount of time emailing or texting. You probably have less than half an hour for planning and strategy, and under two hours

[...]

How fresh is your content?

We’ve all been there: You walk into your company’s break room, open the fridge, and—yikes!—your coworker’s carton of takeout from last month has finally turned. Now that sweet and sour chicken is everybody’s problem.

It’s generally easy to figure out when some food has passed its

[...]

Smart paper or ebook? The 5 key benefits for making a ‘smart’ choice

You’ve got a story to tell. Maybe you want to promote a new product, bolster your thought-leadership position, or present a series of success stories. You have more to say than a blog post but a little less than a white paper.

Whatever type of asset

[...]

Sign up for innovative marketing insights from TDA