4 steps to an effective content strategy

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their content marketing is effective. What separates this small group of achievers? A documented content strategy and clear messaging.

Almost all marketers today use

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Understanding how content accelerates sales

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the prospect. It’s a great aspiration. But what if your turbocharged machine is missing its transmission? No matter how hard you put the

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Virtual reality becomes real: The new B2B marketing experience with VR

Virtual reality and B2B marketing are colliding, and this explosion is set to speed up sales cycles through new, immersive experiences. The tools and platforms have been around for a while, but virtual reality is moving beyond gaming and entertainment and being applied to 3-D

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