Avoiding writer roulette—and the consequences of hiring bad writers

“Writer roulette” is never fun. If you play, you’ll lose.

If you’re reading this post, chances are you’ve played this miserable game. Here’s the typical setup: You’re under pressure to get something produced. It could be a blog post, a white paper, an executive presentation, an

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Language of Business

Do you struggle with how to best share all the data points you gather about marketing programs and conveying success? Do you know how to speak the language of business? Hone your skills for sharing the results that matter with your leadership with this straightforward, three-step approach

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Cloud providers must fly past 3 challenges to accelerate revenue growth

If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where

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Dell, IBM Videos Produced by TDA Win Silver and Bronze 2017 Telly Awards

Redwood City, CA—April 21, 2017  TDA Group, LLC, today announced that three videos produced by the agency were recognized by the Telly Awards, an industry organization that honors television and cable, digital and streaming video, and non-broadcast productions.

A Dell video, which features live actors in

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