Make your content do the selling [VIDEO]

Does your content do most of the selling for your company? It should. But if it doesn’t, watch “Understanding the B2B Content Funnel” to see if your content strategy mirrors an effective sales funnel. This step-by-step video presentation describes the repeatable best practices TDA

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Celebrate a decade of Facebook with stats, trends, and tips

Mark Zuckerberg’s social network turned 10 this week, and mobile-savvy content marketers may wish to raise a glass to mark the occasion. This week’s news digest includes stories about Facebook’s increased mobile focus, its latest foray into digital publishing, and the company’s meteoric rise to

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5 ways to crown your creative achievements

Content is king in B2B marketing, but how do you make sure the king’s reign is effective? This week’s digest examines five ways to elevate creative efforts so your company has a better chance of assuming a market leadership position. You’ll discover elements needed for

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5 steps to maximize marketing spend

Are you getting the most for your money? While most of us have budgets to work with, not everyone takes full advantage of those funds. This week we look at five ways to increase returns on your marketing investments. Get Facebook’s advice for brands, make

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