What’s so scary about Friday the 13th?

Friday the 13th? Bah. We think preparation and observation ward off bad luck and exasperation. This week’s edition of our news digest features stories that may turn perceived bad luck into good fortune. You’ll find news about metrics that should really drive marketing efforts, the

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5 ways to revitalize your content strategy in 2014

It’s that time of year when offices start to smell like burning vacation hours. Take advantage of the extra quiet to reflect on the waning year’s marketing plan and look at how you can optimize your content strategy in 2014. This week’s content marketing news

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4 tips for becoming a customer acquisition VIP

What was more significant to you this this week? Sean Penn flipping out when someone tried to take his picture prior to the DreamForce event–or the four tips we’ve found for becoming a customer acquisition star? Read this week’s edition of our content marketing news

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Boosting content utilization is like effective fishing

When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and

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