6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

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5 content marketing resolutions for 2014

Now that you’re back in the office, it’s time to set your content marketing goals for 2014. This week’s articles will help you set resolutions that will benefit sales and marketing alike—and make for a successful year. Read on for an infographic that charts the

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See what makes B2B social content effective [VIDEO]

When is a megaphone also a funnel? Watch TDA Group President Paul Gustafson explain best practices for generating more business prospects in this video: The Anatomy of B2B Social Content. In under two minutes, you’ll learn how thought leadership drives compelling social content through multiple

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Happy holidays from TDA [VIDEO]

If you haven’t viewed it already, do take a moment to watch our 2013 holiday video. We think it captures our best wishes for TDA Group clients, partners, and vendors this holiday season. Regardless of whether your focus has been on thought leadership, audience growth,

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