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Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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Hitting Google curveballs

Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user

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Making outreach seem effortless

This week’s digest is full of the latest news about minimizing effort and maximizing results in your social, mobile, and video campaigns—and takes its cue from Thomas Edison, who once sputtered, “Results! Why, man, I have gotten a lot of results. I know several thousand

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Tips for a lucky Friday the 13th

Get out of that secluded location. Bypass the basement stairs. Don’t run from danger in stiletto heels. And be sure to ward off professional perils with this week’s content marketing news digest. This Friday the 13th version is full of news content marketers can use

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