Celebrate a decade of Facebook with stats, trends, and tips

Mark Zuckerberg’s social network turned 10 this week, and mobile-savvy content marketers may wish to raise a glass to mark the occasion. This week’s news digest includes stories about Facebook’s increased mobile focus, its latest foray into digital publishing, and the company’s meteoric rise to

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5 ways to crown your creative achievements

Content is king in B2B marketing, but how do you make sure the king’s reign is effective? This week’s digest examines five ways to elevate creative efforts so your company has a better chance of assuming a market leadership position. You’ll discover elements needed for

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5 steps to maximize marketing spend

Are you getting the most for your money? While most of us have budgets to work with, not everyone takes full advantage of those funds. This week we look at five ways to increase returns on your marketing investments. Get Facebook’s advice for brands, make

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6 tips to unite marketing and sales

All too often, marketing and sales clash despite common goals. But collaboration delivers better results than playing a Game of Thrones. Study the battlefield to unite both sides and help your business emerge a victor. Read on for a primer on pipeline planning, ways to

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