Boosting content utilization is like effective fishing

When clients ask us how to boost content utilization, age-old angling advice seems to work well: go where the fish are. After baiting the hook with compelling content, you need to cast in spots where your quarry is likely to swim. Using online, social, and

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Keeping up with increased expectations

Strenuous week? Before you run off for the weekend, let this week’s content marketing news digest suggest ways to twist increased expectations to your advantage. You’ll get insight into hurdling the digital skills gap, see why the C-suite views social media fitness as essential for

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7 social developments more likely to affect you than the Twitter IPO

Stop reading yet another Twitter IPO story already. This edition of our weekly news digest looks at seven recent social media developments far more likely to affect the way content marketers work. Find social strategy benchmarking resources, the latest on using Google+ to understand YouTube

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Will your November be a turkey?

November: Family, friends, football—and well, flailing. While it’s often the busiest month of the year for content marketers, it can also be a time when content marketers paradoxically become less effective. Read this week’s news digest to see what pitfalls to avoid so that November

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