Will your November be a turkey?

November: Family, friends, football—and well, flailing. While it’s often the busiest month of the year for content marketers, it can also be a time when content marketers paradoxically become less effective. Read this week’s news digest to see what pitfalls to avoid so that November

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Tasting the appeal of the mobile-LinkedIn combo

Like strawberries and chocolate, some things are just meant to go with each other. Read this week’s content marketing news digest to see why mixing LinkedIn with mobile outreach appeals to the palates of target audiences. You’ll find details about the B2B social platform’s mobile

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Harvest time for mobile and social marketing

As farmers harvest crops this autumn, marketing professionals should focus on bringing in the bounty from mobile platforms and social networking sites. This week, learn which top brands have optimized sites for mobile and see how Twitter is working to support more mobile users. Discover

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Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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