Harvest time for mobile and social marketing

As farmers harvest crops this autumn, marketing professionals should focus on bringing in the bounty from mobile platforms and social networking sites. This week, learn which top brands have optimized sites for mobile and see how Twitter is working to support more mobile users. Discover

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Prepping for the mid-quarter review

Students are cramming for midterms and you, dear content marketer, are presumably assessing mid-quarter results. Consider this week’s content marketing digest as a study aid for your analysis of what’s working and what needs to be improved. Our notes this week cover B2B marketing benchmarks,

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Hitting Google curveballs

Even as Google fires off dizzying adjustments to searches and user analytics, you can still step up to the online marketing plate with confidence. Read this edition of our weekly news digest to see how to hit the content sweet spot now that tracking user

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Making outreach seem effortless

This week’s digest is full of the latest news about minimizing effort and maximizing results in your social, mobile, and video campaigns—and takes its cue from Thomas Edison, who once sputtered, “Results! Why, man, I have gotten a lot of results. I know several thousand

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