Six Ways to Get Salespeople to Expand the Case Study Pipeline

In a meeting with a very large client last week, we asked a VP there what kinds of collateral his sales team finds most useful. The VP’s response was immediate: “Case studies, no doubt about it.” His answer reinforces what TDA has come to know

[...]

Essentials for boosting mobile, social outreach

It’s been a good week for news items that emphasize how powerful tried-and-true marketing fundamentals can be – regardless of how you reach out to target audiences. Know your audience. Make them feel special. Tell them stories they’ll find interesting. And as TDA agency head

[...]

Get the Most Out of Video

There is no better medium to deliver an emotional impact than video. Anyone who has ever cried while watching a movie knows exactly what I’m talking about. But doing video for the sake of doing video – or implementing any tactic for the sake of

[...]

Searching the globe for effective tactics

In this week’s travelogue for high-tech marketers, you’ll discover which social media platforms appeal to regional palates around the globe, visit the mysterious kingdom of Google content search rankings, and see why video is the international language of loving your target audiences. After getting shrewd

[...]

Sign up for innovative marketing insights from TDA