Cloud providers must fly past 3 challenges to accelerate revenue growth

If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where

[...]

Dell, IBM Videos Produced by TDA Win Silver and Bronze 2017 Telly Awards

Redwood City, CA—April 21, 2017  TDA Group, LLC, today announced that three videos produced by the agency were recognized by the Telly Awards, an industry organization that honors television and cable, digital and streaming video, and non-broadcast productions.

A Dell video, which features live actors in

[...]

Is Weak Content Slowing Down Your Lead-Gen Efforts?

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.

[...]

Give Your B2B Buyer Personas a Makeover

Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making the most of the personas you’ve spent so much time and energy to produce? Ardath Albee, from TDA Group partner Marketing Interactions, offers some tips

[...]

Sign up for innovative marketing insights from TDA