Redwood City, CA—April 21, 2017 TDA Group, LLC, today announced that three videos produced by the agency were recognized by the Telly Awards, an industry organization that honors television and cable, digital and streaming video, and non-broadcast productions.
A Dell video, which features live actors in
You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.
Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making the most of the personas you’ve spent so much time and energy to produce? Ardath Albee, from TDA Group partner Marketing Interactions, offers some tips
If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you
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