How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath Albee of Marketing Interactions can help you evaluate your B2B buyer persona effectiveness score and pinpoint areas that need improvement.
Does your buyer persona have
For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.
Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share
The pace of change in today’s business world can be breathtaking. Technology advancements and new market requirements are continually emerging. What worked well last year may not serve your interests this year. That’s why many companies regularly audit their IT applications to see if they’re
Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers over the last 12 months. But this annual exercise is more than a look in the rearview mirror. It frequently provides a
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