Dell Mobility calls on TDA for campaign best practices

When Dell Mobility tapped TDA for help with a product campaign, the organization knew exactly what it wanted: consistency across content assets. But it needed help to execute effectively.

By taking an integrated approach to content creation, TDA was able to create a cohesive story about

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What makes a smart paper ‘smart’?

You have to get up pretty early to outsmart the competition with content these days. And that often means finding clever ways to deliver your message on smartphones and tablets, as well as the venerable laptop. The challenge for marketers is to connect with customers

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TDA-Produced B2B Digital Publications for IBM and VMware Named Finalists for Eddie Digital Award

Redwood City, CA—October 4, 2016  TDA Group, LLC, today announced that leading magazine media publication FOLIO: has named IBM Business Partner Voices and VMware CIO Vantage as finalists for the 2016 Eddie Digital awards, in the category of B-to-B – Standalone Digital Magazine – Technology

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Is the white paper dead?

Just a few years ago, high-tech companies were producing scores of white papers—long documents that could establish thought leadership on a particular topic, suggest best practices for a certain process, or provide in-depth technical information about a unique solution or service. Often stretching from 10

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