test

STRATEGY

B2B Black Friday special: 20% off content services
B2B Black Friday special: 20% off content services
By Paul Carlstrom,
November 17, 2017

Shop for things that will help your organization accelerate sales in the weeks to come. Take advantage of TDA’s Black Friday content sale. […]

TRENDS

How IBM Storage maximizes B2B engagement with interactivity
How IBM Storage maximizes B2B engagement with interactivity
By Nicole Sommerfeld,
October 18, 2017

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large portfolio of products […]

TACTICS

Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips
Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips
By Nicole Sommerfeld,
October 30, 2017

Afraid of the scary time commitment involved in crafting thought-leadership blogs? Help yourself to this week’s treat: When you commission three blogs from […]

RECENT POSTS

B2B Black Friday special: 20% off content services
B2B Black Friday special: 20% off content services
By Paul Carlstrom,
November 17, 2017

Shop for things that will help your organization accelerate sales in the weeks to come. Take advantage of TDA’s Black […]

Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips
Ghostwriting isn’t for ghosts: Treat yourself to these C-level blogging tips
By Nicole Sommerfeld,
October 30, 2017

Afraid of the scary time commitment involved in crafting thought-leadership blogs? Help yourself to this week’s treat: When you commission […]

How IBM Storage maximizes B2B engagement with interactivity
How IBM Storage maximizes B2B engagement with interactivity
By Nicole Sommerfeld,
October 18, 2017

When one size doesn’t fit every prospective customer’s needs, you might need to think about how to make a large […]

RECENT TWEETS

@tdagroupusa #BlackFriday is almost here—but you can get your 20% off B2B #content NOW https://t.co/ovbNqRhrrs https://t.co/Ayy3hGETpq
12 hours ago
@tdagroupusa #BlackFriday for #content—20% off range of services for new purchase orders https://t.co/QIjj3HROaT https://t.co/tpTbaGxOk6
yesterday
@tdagroupusa Why should retailers have all the fun? TDA preannounces #BlackFriday #content special for B2B marketers… https://t.co/N0KDA3SgCP
yesterday
@tdagroupusa Trick or treat, executive blogs make you seem elite (and help out lots with the balance sheet)… https://t.co/7xmdeoXIYI
21 days ago

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

Language of Business
Language of Business
By Tish Millsap,
May 9, 2017

Do you struggle with how to best share all the data points you gather about […]

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, […]

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 10, 2017

How effective are you at using personas to guide your B2B messaging and content creation? […]

Sign up for innovative marketing insights from TDA