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STRATEGY

C-level blogging: 7 tips for successfully using a ghostwriter
C-level blogging: 7 tips for successfully using a ghostwriter
By Nicole Sommerfeld,
February 14, 2017

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the […]

TRENDS

Top 5 TDA blog posts of 2016—and what they signify for 2017
Top 5 TDA blog posts of 2016—and what they signify for 2017
By Paul Gustafson,
January 10, 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers […]

TACTICS

What makes a smart paper ‘smart’?
What makes a smart paper ‘smart’?
By Nicole Sommerfeld,
October 11, 2016

You have to get up pretty early to outsmart the competition with content these days. And that often means finding clever ways to […]

RECENT POSTS

C-level blogging: 7 tips for successfully using a ghostwriter
C-level blogging: 7 tips for successfully using a ghostwriter
By Nicole Sommerfeld,
February 14, 2017

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a […]

Why you need a content audit to make this year successful
Why you need a content audit to make this year successful
By Nicole Sommerfeld,
January 25, 2017

The pace of change in today’s business world can be breathtaking. Technology advancements and new market requirements are continually emerging. […]

Top 5 TDA blog posts of 2016—and what they signify for 2017
Top 5 TDA blog posts of 2016—and what they signify for 2017
By Paul Gustafson,
January 10, 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items […]

RECENT TWEETS

@tdagroupusa Does #socialmedia influence customer purchases? New research uncovers some revealing insights… https://t.co/NqgZzCRkju
20 hours ago
@tdagroupusa How to take your branded content to a new level using editorial storytelling? @myTripst3r explains… https://t.co/GI23T964Dc
yesterday
@tdagroupusa 42 visual content stats #B2B #marketing pros should know in 2017 https://t.co/PQeByNaOKJ https://t.co/E7K8L7Vfau
yesterday
@tdagroupusa How will B2B marketing change in 2017? Will #ABM dominate? @jthomas_44 reveals five big changes… https://t.co/NiywJ7Neol
yesterday

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

Virtual Reality is NOT the same as Augmented Reality
Virtual Reality is NOT the same as Augmented Reality
By Gavin Finn,
January 5, 2017

Virtual Reality vs. Augmented Reality: Learn the difference in this quick guide from TDA partner Kaon […]

MediaMobz and TDA: A partnership that delivers effective marketing videos
MediaMobz and TDA: A partnership that delivers effective marketing videos
By Dave Toole at MEDIAmobz,
July 22, 2016

TDA Group streamlines video production services by partnering with MediaMobz to create high-quality videos quickly […]

Technology Marketers Hold Steady with Content Marketing [Exclusive Research]
Technology Marketers Hold Steady with Content Marketing [Exclusive Research]
By Joe Pulizzi at Content Marketing Institute,
April 6, 2016

Technology marketers are an interesting group. They report the highest adoption rate of content marketing […]