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STRATEGY

4 steps to an effective content strategy
4 steps to an effective content strategy
By Nicole Sommerfeld,
July 10, 2017

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of marketers feel their […]

TRENDS

Understanding how content accelerates sales
Understanding how content accelerates sales
By Nicole Sommerfeld,
June 28, 2017

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the organization toward the […]

TACTICS

6 tips for successful customer reference programs
6 tips for successful customer reference programs
By Paul Carlstrom,
June 20, 2017

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, […]

RECENT POSTS

4 steps to an effective content strategy
4 steps to an effective content strategy
By Nicole Sommerfeld,
July 10, 2017

Think you have all your marketing ducks in a row? According to a recent MarketingProfs report, only 30 percent of […]

Understanding how content accelerates sales
Understanding how content accelerates sales
By Nicole Sommerfeld,
June 28, 2017

Many B2B marketers like to think of their organizations as finely tuned vehicles that speed prospects toward the sale—and the […]

Virtual reality becomes real: The new B2B marketing experience with VR
Virtual reality becomes real: The new B2B marketing experience with VR
By Nicole Sommerfeld,
June 23, 2017

Virtual reality and B2B marketing are colliding, and this explosion is set to speed up sales cycles through new, immersive […]

RECENT TWEETS

@tdagroupusa What do successful marketers have in common? Understanding 4 critical #content strategy components… https://t.co/tFTlqTD4N1
8 days ago
@tdagroupusa See how 4 steps to effective #content strategy helps B2B marketers get their ducks in a row https://t.co/D7p6Yn3lcE https://t.co/kP7pralbOQ
8 days ago
@tdagroupusa “We hold these truths to be self-evident . . .” Happy Independence Day! https://t.co/krOtgVyPDp
16 days ago
@tdagroupusa Do you have sales-acceleration #content? Or are you just pretending? Find out what really gets you down the road.… https://t.co/Q7L0G8aKL6
20 days ago

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

Language of Business
Language of Business
By Tish Millsap,
May 9, 2017

Do you struggle with how to best share all the data points you gather about […]

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, […]

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 10, 2017

How effective are you at using personas to guide your B2B messaging and content creation? […]

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