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STRATEGY

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post […]

TRENDS

Top 5 TDA blog posts of 2016—and what they signify for 2017
Top 5 TDA blog posts of 2016—and what they signify for 2017
By Paul Gustafson,
January 10, 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers […]

TACTICS

What makes a smart paper ‘smart’?
What makes a smart paper ‘smart’?
By Nicole Sommerfeld,
October 11, 2016

You have to get up pretty early to outsmart the competition with content these days. And that often means finding clever ways to […]

RECENT POSTS

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? […]

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 1, 2017

How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath […]

C-level blogging: 7 tips for successfully using a ghostwriter
C-level blogging: 7 tips for successfully using a ghostwriter
By Nicole Sommerfeld,
February 14, 2017

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a […]

RECENT TWEETS

@tdagroupusa New @DukeFuqua report: CMOs show renewed focus on brand building https://t.co/BAzBOIFfoT https://t.co/Mv9jPPvVyr
13 hours ago
@tdagroupusa Comma comeuppance: When rogue punctuation proves costly https://t.co/aEJUOPmuBm https://t.co/Uk2GTPedFU
2 days ago
@tdagroupusa Learn how #B2B buyer personas can help you better understand your audiences and guide your #content #marketinghttps://t.co/0DCWsSmDrG
3 days ago
@tdagroupusa RT @NASommerfeld: Inspiring to hear #GinniRometty at @IBMAmplify – data is the next natural resource. So much possibility.
3 days ago

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 10, 2017

How effective are you at using personas to guide your B2B messaging and content creation? […]

Virtual Reality is NOT the same as Augmented Reality
Virtual Reality is NOT the same as Augmented Reality
By Gavin Finn,
January 5, 2017

Virtual Reality vs. Augmented Reality: Learn the difference in this quick guide from TDA partner Kaon […]

MediaMobz and TDA: A partnership that delivers effective marketing videos
MediaMobz and TDA: A partnership that delivers effective marketing videos
By Dave Toole at MEDIAmobz,
July 22, 2016

TDA Group streamlines video production services by partnering with MediaMobz to create high-quality videos quickly […]