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STRATEGY

Give Your B2B Buyer Personas a Makeover
Give Your B2B Buyer Personas a Makeover
By Ardath Albee,
March 29, 2017

Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making the most of […]

TRENDS

Top 5 TDA blog posts of 2016—and what they signify for 2017
Top 5 TDA blog posts of 2016—and what they signify for 2017
By Paul Gustafson,
January 10, 2017

Happy 2017! In keeping with TDA tradition, we’ve identified the top 5 blog posts of 2016 for a peek at top-of-mind items for B2B marketers […]

TACTICS

Is Weak Content Slowing Down Your Lead-Gen Efforts?
Is Weak Content Slowing Down Your Lead-Gen Efforts?
By Paul Gustafson,
April 13, 2017

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built […]

RECENT POSTS

Is Weak Content Slowing Down Your Lead-Gen Efforts?
Is Weak Content Slowing Down Your Lead-Gen Efforts?
By Paul Gustafson,
April 13, 2017

Congratulations, marketer.

You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen […]

Give Your B2B Buyer Personas a Makeover
Give Your B2B Buyer Personas a Makeover
By Ardath Albee,
March 29, 2017

Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making […]

C-level blogging: 7 tips for successfully using a ghostwriter
C-level blogging: 7 tips for successfully using a ghostwriter
By Nicole Sommerfeld,
February 14, 2017

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a […]

RECENT TWEETS

@tdagroupusa A video produced by @TDAGroupUSA wins Silver from #TheTellyAwards in the #B2B category for a #Dell mobility video.… https://t.co/U5TK3IbPdH
6 hours ago
@tdagroupusa Two videos produced by @TDAGroupUSA for @IBM receive Bronze awards in B2B from #TheTellyAwardshttps://t.co/x5b8XjiYQ7
5 days ago
@tdagroupusa Don’t kick your marketing automation system for sluggish performance. @psgustafson shares content best practices.… https://t.co/B8hOMfKLpw
7 days ago

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, […]

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 10, 2017

How effective are you at using personas to guide your B2B messaging and content creation? […]

Virtual Reality is NOT the same as Augmented Reality
Virtual Reality is NOT the same as Augmented Reality
By Gavin Finn,
January 5, 2017

Virtual Reality vs. Augmented Reality: Learn the difference in this quick guide from TDA partner Kaon […]