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STRATEGY

2 key ingredients for successful demand-gen
2 key ingredients for successful demand-gen
By Nicole Sommerfeld,
June 13, 2017

Remember the famous tagline for Reese’s Peanut Butter Cups? “Two great tastes that taste great together.” Whether or not you happen to be […]

TRENDS

Virtual reality becomes real: The new B2B marketing experience with VR
Virtual reality becomes real: The new B2B marketing experience with VR
By Nicole Sommerfeld,
June 23, 2017

Virtual reality and B2B marketing are colliding, and this explosion is set to speed up sales cycles through new, immersive experiences. The tools […]

TACTICS

6 tips for successful customer reference programs
6 tips for successful customer reference programs
By Paul Carlstrom,
June 20, 2017

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, […]

RECENT POSTS

Virtual reality becomes real: The new B2B marketing experience with VR
Virtual reality becomes real: The new B2B marketing experience with VR
By Nicole Sommerfeld,
June 23, 2017

Virtual reality and B2B marketing are colliding, and this explosion is set to speed up sales cycles through new, immersive […]

6 tips for successful customer reference programs
6 tips for successful customer reference programs
By Paul Carlstrom,
June 20, 2017

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in […]

2 key ingredients for successful demand-gen
2 key ingredients for successful demand-gen
By Nicole Sommerfeld,
June 13, 2017

Remember the famous tagline for Reese’s Peanut Butter Cups? “Two great tastes that taste great together.” Whether or not you […]

RECENT TWEETS

@tdagroupusa These 5 out-of-the-box editorial ideas from @michelelinn might help you get more traction with your audience… https://t.co/vKuDBtvayM
2 hours ago
@tdagroupusa Top item from @JoePulizzi mid-year content marketing checkup: save time, get better content with outside writers… https://t.co/M0Oc5pBD4S
20 hours ago
@tdagroupusa How will B2B marketers harness #VR? We look at ways to accelerate sales through more immersive experiences… https://t.co/A0VRElKOLM
22 hours ago

TDA VIDEO

TDA Group and VMware: How to Market to CIOs, and Win Awards Too!
By Nicole Sommerfeld,
November 15, 2016

A glance at the behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier award for excellence […]

GUEST OPINION

Language of Business
Language of Business
By Tish Millsap,
May 9, 2017

Do you struggle with how to best share all the data points you gather about […]

How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
How Buyer Personas Keep B2B Marketers from Playing ‘Guess Who’ with Content
By Ardath Albee,
March 14, 2017

If your organization has spent the time and effort to build B2B marketing buyer personas, […]

Get Your B2B Buyer Persona Effectiveness Score
Get Your B2B Buyer Persona Effectiveness Score
By Ardath Albee,
March 10, 2017

How effective are you at using personas to guide your B2B messaging and content creation? […]