Ingredients of a successful rebranding campaign for IBM

Rebranding a product line may seem simple to outsiders, but to those responsible for implementing the strategy, it’s an intense and meticulous process.

In the IT industry, brand loyalty tends to be a cumulative process that occurs over months and years of relationship-building. But there are

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Content Happy Hour: How are big names making a digital splash?

Is your digital marketing creating the impact you want? This week’s digest leaps into suggestions for making bigger waves. Read on for branding tips from an A-list celebrity and marketing strategy lessons from a legendary jazz musician. You’ll also find a primer on video-driven social

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Content Happy Hour: Looks matter

Your mother was wrong: looks do matter. Integrating compelling visuals into your content marketing can help attract prospects and keep them engaged. In this week’s digest, read about how the Economist is boosting its investment in digital media, including more graphically oriented platforms. Learn which

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Content Happy Hour: Later ain’t greater

Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.

You’ll learn reasons why you should focus efforts on influencers,

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