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Get Your B2B Buyer Persona Effectiveness Score

How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath Albee of Marketing Interactions can help you evaluate your B2B buyer persona effectiveness score and pinpoint areas that need improvement.

Does your buyer persona have

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Virtual Reality is NOT the same as Augmented Reality

Virtual Reality vs. Augmented Reality: Learn the difference in this quick guide from TDA partner Kaon Interactive before integrating them into your marketing plan.

Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality.  Here’s a brief overview.

Augmented Reality (AR)

There are actually

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MediaMobz and TDA: A partnership that delivers effective marketing videos

TDA Group streamlines video production services by partnering with MediaMobz to create high-quality videos quickly and affordably. This partnership provides access to a world-class video production platform, talent network, and tools that enable our TDA team to meet client requirements around the globe.

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Technology Marketers Hold Steady with Content Marketing [Exclusive Research]

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95 percent. However, they face a host of unique content marketing challenges:

They are tasked with creating many types of content for numerous points

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