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Teeing up championship content

Why are we teeing off this week’s digest with a study about accelerating tablet ownership? Just a few days ago, we met the IBMers producing mobile and Web properties for this weekend’s U.S. Open golf championship. The same team produced sites for the Masters Tournament, and

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Tips for winning the marketing trifecta

Join us as we toast winners of the marketing trifecta: organizations that master social media, mobile outreach, and content marketing. This edition of our weekly racing form for marketers starts with a look at the winning odds for combining these tactics – and then moves

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Ducking asteroids and marketing near-misses

Raise your glass to avoiding marketing near-misses and a happy planetary close call. Earth will just miss getting pummeled by Asteroid 1998 QE2 this Friday afternoon, while we’ve scoured the content marketing galaxy for items about hitting target audiences. In this week’s edition of our

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Essentials for boosting mobile, social outreach

It’s been a good week for news items that emphasize how powerful tried-and-true marketing fundamentals can be – regardless of how you reach out to target audiences. Know your audience. Make them feel special. Tell them stories they’ll find interesting. And as TDA agency head

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