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Content Happy Hour: In like a lion, out like another lion?

March may come in like a lion and leave like a lamb, but developments in content marketing are more akin to a perennial, roaring gale. This week, we look at big data terminology for marketers, YouTube’s heady growth, and why writing skills are critical not

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Content Happy Hour: Watching the social platform effectiveness cage match

Stand back, it’s hashtag team time. Which social media platform is most effective for B2B marketers? Our digest of this week’s content marketing news suggests it’s a cage match between LinkedIn and Twitter. You’ll find news about social platform effectiveness – and why these platforms

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Content Happy Hour: Long-term marketing romance or heartbreak?

Today is the day after Valentine’s Day, and many of us are reflecting on those we love, those who broke our hearts, or both. A quick poll taken this morning shows that TDA staffers overwhelmingly did their best to make Valentine’s Day thoughtful and romantic.

For

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Content Happy Hour: Super Bowl-inspired differentiation

If you believe many sports pundits, a single game plan adjustment could easily decide this Sunday’s Super Bowl contest between the very similar Baltimore Ravens and San Francisco 49ers. Sound familiar? High-tech, B2B marketers often find themselves in situations where the

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