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Put the marketing back into marketing automation

Marketing automation holds a lot of potential; every marketer knows that. Expected results include a significant improvement in qualified leads and conversion to sales, as well as better customer retention and increased ability to identify and capitalize on new opportunities from existing customers.

Many marketing leaders,

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Do I need a design system?

And btw, what is a design system? I’ll begin to answer those questions with a question. Does your business or service produce marketing or communication materials?

If the answer is “yes,” then you need a design system.

A design system is a thoughtful grouping of elements that,

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From B2B to B2P – the rise and growing brand influence of the Prosumer

In my last corporate job I was given a Dell computer, a BlackBerry and a flat warning from the IT manager: don’t try to use those Apple toys for work, I was told, they are not secure and we don’t support them.

BlackBerry and

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Are your top-of and bottom-of-funnel videos different?

You’re probably already using video in your online marketing portfolio, but there are always things you can do to make your content better. Fine tuning your video marketing skills sometimes means looking at who you want to reach within your target audience, and

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