If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of
If your marketing programs aren’t helping accelerate sales, you almost certainly have a content problem. Typically, the malady has at least one of six symptoms—and can usually be resolved quickly.
As always, recognizing the problem is the first step toward recovery. How many content problem symptoms
What lasts longer than a holiday fruitcake and is far more satisfying? We’re sure it’s content. Watch our holiday greeting video, which includes a rundown on the content items to add to your wish list—or give to marketers who have been exceptionally good. Unlike fruitcake,
Why do decision makers pay attention to video content? This recent eMarketer article explains why short videos can be extraordinarily effective tools for reaching and engaging executives. As Paul Gustafson, president of TDA, notes, “There’s no better way to deliver and impart understanding in a