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See what makes B2B social content effective [VIDEO]

When is a megaphone also a funnel? Watch TDA Group President Paul Gustafson explain best practices for generating more business prospects in this video: The Anatomy of B2B Social Content. In under two minutes, you’ll learn how thought leadership drives compelling social content through multiple

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Understanding the Art of the Customer SME Interview

If you’ve caught any of the recent NBA or NHL playoffs, you may have noticed the importance of momentum in these contests. At the professional level, all of the players have talent, but just a few key plays can swing momentum from one

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Six Ways to Get Salespeople to Expand the Case Study Pipeline

In a meeting with a very large client last week, we asked a VP there what kinds of collateral his sales team finds most useful. The VP’s response was immediate: “Case studies, no doubt about it.” His answer reinforces what TDA has come to know

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Get the Most Out of Video

There is no better medium to deliver an emotional impact than video. Anyone who has ever cried while watching a movie knows exactly what I’m talking about. But doing video for the sake of doing video – or implementing any tactic for the sake of

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