Do you struggle with how to best share all the data points you gather about marketing programs and conveying success? Do you know how to speak the language of business? Hone your skills for sharing the results that matter with your leadership with this straightforward, three-step approach
If your organization has spent the time and effort to build B2B marketing buyer personas, shouldn’t you be using them? This guest post from Ardath Albee of TDA Group partner Marketing Interactions shares best practices on what your buyer personas should include—and highlights ways you
How effective are you at using personas to guide your B2B messaging and content creation? This guest post from Ardath Albee of Marketing Interactions can help you evaluate your B2B buyer persona effectiveness score and pinpoint areas that need improvement.
Does your buyer persona have
Virtual Reality vs. Augmented Reality: Learn the difference in this quick guide from TDA partner Kaon Interactive before integrating them into your marketing plan.
Contrary to some recent assertions, there is a significant difference between Virtual Reality and Augmented Reality. Here’s a brief overview.
Augmented Reality (AR)
There are actually