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Technology Marketers Hold Steady with Content Marketing [Exclusive Research]

Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95 percent. However, they face a host of unique content marketing challenges:

They are tasked with creating many types of content for numerous points

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The Road to Great Video Marketing

What’s the secret to successful video marketing? You need to have a strategy. Unfortunately, many inexperienced brands’ strategies consist solely of boosting their numbers. They focus on “getting views,” rather than on the ultimate goals of their company, and how video marketing will help them

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Put the marketing back into marketing automation

Marketing automation holds a lot of potential; every marketer knows that. Expected results include a significant improvement in qualified leads and conversion to sales, as well as better customer retention and increased ability to identify and capitalize on new opportunities from existing customers.

Many marketing leaders,

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Do I need a design system?

And btw, what is a design system? I’ll begin to answer those questions with a question. Does your business or service produce marketing or communication materials?

If the answer is “yes,” then you need a design system.

A design system is a thoughtful grouping of elements that,

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