C-level blogging: 7 tips for successfully using a ghostwriter

For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.

Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share

[...]

Define your message—before you start creating content

Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.

Sure, you’ve

[...]

5 questions to answer before deploying your new enterprise blog site

So, you’ve decided to launch a new blog site for your company. It makes good sense. Blog posts offer an efficient way to engage customers, prospects, partners, and employees. You can use blogs to establish thought leadership, announce new products, share success stories, and more.

[...]

Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

[...]

Sign up for innovative marketing insights from TDA