6 kinds of September content to farm out in August

The dog days of summer are upon us. And you deserve a little relaxation. But while September is just around the corner, you can still take time off this month—and come back to work refreshed and ready to publish six kinds of content you can

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Do your tech content marketers have all of these essential skills?

Are you in tech? Great. Responsible for marketing strategy? Wonderful, congratulations. Committed to content that sells and compels? Super. Have people on board with all three vital tech content marketing skills? If you’re not sure, read on to see why mastery of all these capabilities

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6 tips for successful customer reference programs

Few marketing programs match the effectiveness of comprehensive customer reference programs. Third-party endorsements are just instantly credible—whether they’re found in case studies, quotes, press releases, podcasts, videos, or webinars. Still, many marketers struggle to make their customer reference programs work. And that’s a pity, because

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5 reasons to hand off your executive communications

If you’re like most executives, you have long, hectic days. You might spend more than two hours each day in meetings, and about the same amount of time emailing or texting. You probably have less than half an hour for planning and strategy, and under two hours

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