Great presentation leads to interest, investigation, and consumption. Just ask any reputable restaurateur or designer of haute couture. Or you can skip the bother and read this week’s news roundup for content packaging best practices that can help build and retain audiences.
You’ll find social media
Struggling to deliver content optimized for mobile and social audiences? The recent history of marketing and publishing suggests you could be using the wrong format to attract and retain prospects and clients. If you mostly rely on the venerable Portable Document Format (PDF), you may
Peek at a few developments likely to affect your work in 2016. Our ever-vigilant eyes have spotted some select and significant trends almost certain to make your content more visible and compelling—and quite possibly increase your slice of the budgetary pie. Find out why content
Which TDA blog posts were most popular with B2B content marketers last year? You chose customer case study best practices—along with a guide for tackling a sensitive subject most content marketers must address throughout their careers. Read on for lessons and humor from last year
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