Content Happy Hour: Multiple attractions deliver more thrills

Relying on a single content format is like running an amusement park with only one ride. This week’s digest is full of ideas for tactics you may have overlooked—and may compel prospects to line up and learn more about the fun they’ll have with your

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6 ingredients of case studies that deliver results

The universal human instinct to seek out the opinions of others explains why case studies continue to be one of the most effective content marketing tactics—when assembled the right way. People want to know why others purchase a product or service, and validation from a

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Content Happy Hour: Directing new feats of marketing

Your programs and campaigns don’t take off by themselves. They need direction and soaring content, as you’ll see in this week’s content marketing news digest. Discover the traits of successful CMOs, learn why a venerable television broadcaster is ditching some advertising in favor of content

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Account-based marketing: Is it all hype?

The term “account-based marketing” (ABM) is on my radar. It has turned up with increasing frequency in the past few months—at events, in webinars, on Twitter, and in my inbox—with emails from companies selling ABM automation. The term is clearly gaining momentum. The marketing world

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