Content Happy Hour: Later ain’t greater

Expect more effort if you wait until the last moment. Just ask any American feverishly completing tax returns today—or you can look at this week’s TDA news digest for developments that can help you move forward.

You’ll learn reasons why you should focus efforts on influencers,

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Where tech content matters in the customer journey

The CEO of a $100 million tech company recently asked me, “How do you articulate the value of content marketing?” This customer journey graphic was my answer.

The vertical axis is customer value; the horizontal axis is time. Content marketing plays a critical role in moving

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Content Happy Hour: Starting the month with a few April jewels

No tricks from us on the first day of April—just the latest gems from the world of content marketing in this week’s news digest. You’ll get nuggets of research data addressing content challenges for technology marketers, find pearls of video marketing wisdom from one of

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March Marketing Madness: 4 trends to watch

Thanks to a roster of Fortune 500 high-tech clients, our content marketing firm has a courtside view of high-tech marketing champs in action. And at this time of year—when we’re not interrupted by the NCAA basketball tournament—we typically get a good sense of emerging trends

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