If the future of tech is cloud, the future has arrived. Why are so many cloud providers struggling to grow revenue at the sensational scale everyone seems to expect? To find out, I recently attended the Amazon Web Services (AWS) Summit in San Francisco, where
You’ve implemented your shiny new marketing automation (Marketo, Pardot, HubSpot, or some similar tool). As part of the demand-gen effort, you’ve built personas for the purchasers and influencers involved in your buyer’s journey. You’ve created lead-generation campaigns and assets to capture and incubate leads.
Building B2B buyer personas can be a great way to facilitate creation of targeted B2B content. But are you making the most of the personas you’ve spent so much time and energy to produce? Ardath Albee, from TDA Group partner Marketing Interactions, offers some tips
For executives at high-tech companies, C-level blogging is a great idea—in theory. The time-consuming reality is usually another matter.
Still, a blog from the C-suite means you can personally reach a much-larger yet targeted audience than would otherwise be possible. You can contribute thought leadership, share