Redwood City, CA—October 4, 2016 TDA Group, LLC, today announced that leading magazine media publication FOLIO: has named IBM Business Partner Voices and VMware CIO Vantage as finalists for the 2016 Eddie Digital awards, in the category of B-to-B – Standalone Digital Magazine – Technology
Just a few years ago, high-tech companies were producing scores of white papers—long documents that could establish thought leadership on a particular topic, suggest best practices for a certain process, or provide in-depth technical information about a unique solution or service. Often stretching from 10
Does this scenario sound familiar? Two months before a new product launch, you need a lot of content, and you need it fast: a web page, solution brief, blog post, infographic, tweets, and more. But your content creation team has more questions than answers.
In the high-tech industry and other fields, companies are increasingly building—and acquiring—internal agencies for content marketing, advertising, video production, and similar functions. Does this indicate the demise of the external agency as we know it?
As someone who works at one of those external agencies, I